Description

About The Book

Climate change is forcing us to rethink our lifestyles, but green consumerism won’t save the

planet. Mainstream approaches simply cannot deliver the redical changes we need for a

sustainable society. This book offers a fresh look at sustainable consumption, presenting a

holistic ‘New Economics’ approach. It explores how grassroots community actions for

sustainability are experimenting with new ways of working, measuring value and progress, and

expressing ecological citizenship.

Local organic food systems, low-impact eco-housing, and complementary currencies are

examined to measure their success at delivering localized economies and inclusive

communities, enabling people to reduce their ecological footprints, harnessing collective

energies and building new forms of social organization. Viewing these activities as innovative

‘green niches’, the book explores the opportunities for grassroots innovations to spread and

influence wider society, and the barriers preventing them achieving their potential.

About The Author

GILL SEYFANG is an Environmental Social Scientist at the University of East Anglia, UK, working

on sustainable consumption. She currently holds a Research Councils UK Academic Fellowship

and is developing a research programme in Low-Carbon Lifestyles. She is co-editor of

'Corporate Responsibility and Labour Rights